TikTok Pixel Conversion API Set up via Google Tag Manager(Browser and Server)
Project Details
PageView – Event from Browser and Server-Side
ViewContent – Event from Browser and Server-Side
AddToCart – Event from Browser and Server-Side
InitiateCheckcout – Event from Browser and Server-Side
PlaceAnOrder – Event from Browser and Server-Side
Skills and Deliverables
- Fix or Set Up TikTok Pixel
- TikTok Events Setup
- Tracking Goals Setup
- E-Commerce And Custom Events Setup with GTM
- Enhanced E-Commerce Tracking (View Content, Add To Cart, Initiate Checkout, Purchase, etc.)
- Events Parameters & Datalayer Setup
- TikTok Events API
- Events Deduplication
- Google Tag Manager
- Advanced Matching (Events Match Rate)
- Using Stape.io server
TikTok Pixel Conversion API Tag Set up in GTM browser side
TikTok Pixel Conversion API Purchase event fired in GTM browser side
TikTok Pixel Conversion API page_view event in TikTok pixel helper
TikTok Pixel Conversion API Tag Set up in GTM server side
TikTok Pixel Conversion API All Tags successfully fired in GTM server preview
TikTok Pixel Conversion API Tag and Trigger GTM server side
